Born and raised in NYC, Jason became a teen fan of Hip Hop and rap at the skate rink in
the Bronx called the Skate Key. Inspired by hanging out in recreational centers in Harlem, like Minisink, and learning about Black American history at the Schomburg Library, his computing mother and entrepreneurial father instilled an independent and curious spirit – which did him well creatively and intellectually.

Jason began attending Columbia University  15 years old, and interning at a multimedia
studio in midtown called Advanced Multimedia Systems,  during the rise of gangster rap. Mr. Swasnton became proficient in animation, coding, graphic designing and building virtual reality environments.  Immediately drawn to Hip Hop’s business culture, he
established himself as a grass roots marketer-turn-digital strategist in 1997; and by 2012, he was a global social media guru for the biggest names in music and film. In addition to his animation design and programming acumen, he is globally respected as a conversion rate specialist in e-commerce, and as an inspirational leader. A lifelong entrepreneur, he founded OVNIO, a streaming cable network, also known as The People’s Network that is scheduled to launch on his metaverse platform entitled EARPHIA; a multicultural metaverse.

Past and current client list includes: MCA, Universal Records, Geffen, Dreamworks, Arista, Bad
Boy, Death Row, Priority, Relativity, Ruthless Records, Interscope, Sony, Colombia, Def Jam,
Polygram, Mary J Blige, Celine Dion, Jay Z, P. Diddy, Master P, and many others.
Over the next 20 years, he developed his technology and marketing prowess in the
entertainment industry by aggressively advocating for the proper education of Hip Hop’s origins,
preserving the culture, building the International Museum of Hip Hop in Las Vegas, and cross-
marketing the Hip Hop culture from different positions around the globe.

A lifelong traveller, he has lived in urban areas of the world from South America to Asia, always
intrigued with cultural investigation, adventure, and seeing Hip Hop artists live their best lives.
Utilizing the blockchain to secure the legacies of icons and legends, Jason is uniquely qualified
to guide the estates and families to maximize their assets for ROA and preserve their stories. That is why Mr. Swanston teamed up with music producer Anthony Edwards to launch the 1st Black owned blockchain digital agency, NFT fans Agency.

He is a humanitarian, through mentorship, philanthropy, diverse professional relationships, and
education of the next generation. His motto is ” a journey a thousand miles takes a single step